The marketing of the product would consist of through mainly advertisement on general everyday websites and advertise secondarily through apps or radio stations. Apps that come to mind for the advertising of the product would be apps of convenience such as Uber, Pocket, Evernote, Triplt, and Lyft.
Strategic partnershipsWe wish to earn a successful partnership with retail stores to sell our products, as well as partner with shipping companies to sell off our products
Associations with Jansport Backpacks or High Sierra --> hence people who carry high paperwork carry some type of technology.
Strategic marketing niche
Our marketing niche would consist of specifically targeting individuals that deal with a large paperwork load involving their jobs, like those working in an office space. Another marketing niche would be to target our product towards the individuals that attend school as their workload would be very similar to those office workers, specifically seen in high school for instance. |
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