Jansport
While Jansport is considered a giant company among the backpack market, Jansport lacks in updating their backpacks to not be easily tore apart or attempting to solve medical issues like back-pains or shoulder pains involving backpacks. Voyagers does the opposite of this problem, the group creates a more durable backpack that can withstand being easily rip apart while at the same, the back is fitted with softer material to decrease chances of back-pains.
While Jansport is considered a giant company among the backpack market, Jansport lacks in updating their backpacks to not be easily tore apart or attempting to solve medical issues like back-pains or shoulder pains involving backpacks. Voyagers does the opposite of this problem, the group creates a more durable backpack that can withstand being easily rip apart while at the same, the back is fitted with softer material to decrease chances of back-pains.
High Sierra
High sierra backpacks provide a lot of utility compared to herschel backpacks, it provides a place for earphones, pencils, pens, laptops, etc. However i is not a popular choice among teenagers but to adults in the business field. To remedy this problems the exalt backpack would to balance the aesthetics that would appeal to all audiences and provide the utilities it needs to have.
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Herschel
Herschel backpacks have been a very popular backpack of choice for the youth. With its very sleek and eye candy look, it does lack some features. It lacks the utilities that the voyager backpack has. It has only two pockets that only provide for the books/notebooks and pencils and other small supplies on the other pocket. Herschel bends more towards the youth and appeal to the eyes, however voyager provides a balance of all making it versatile while making it professional. |
Lyst
Lyst backpacks have been flying under the radar, it has security features such as the belt it has and places to place folders, papers, and laptops etc. It has both aesthetics and utility it is a top competitor for us. However, it lacks in security features, although it has a belt, it would really be hard to grab something during the night because one of the features our backpack has are LED lights that provide a sense of security utility.
Competition and Buying Patterns
The overall competition would be the quality and pricing of other known backpack brands, such as Oakley and High Sierra that come with high pricing but will wear out after a few months from rips or the material not lasting long.